On August 22, 2026, “DISCOVERY JAPAN NIIGATA EM SÃO PAULO 2026,” an event aimed at promoting the export of products from Niigata Prefecture, was held at the NIKKEY PALACE HOTEL in São Paulo, Brazil’s largest city.

The event aimed to introduce products from Niigata, including Japanese sake and rice, to local foodservice and distribution industry professionals, creating business opportunities in Brazil, South America’s largest market. Over 120 industry representatives attended, filling the venue to capacity.

Yoshikawa showcased a variety of products, including the “COOK-PAL REN” series, stainless steel Yukihira saucepans, and the “EAトCO” series.

The craftsmanship and quality of Niigata-made products, crafted with care and meticulous attention to detail, were highly appreciated by local attendees, contributing to the event’s great success.

Please visit the link below to view photos and highlights from the event:

• Niigata–São Paulo
• Highlight video
  https://childrenjapan.com/2026/07/30/niigata-discovery-japan-sao-paulo-2026/